Famous News

 

NEW BLACK GROUSE EDITION HOPES TO RUFFLE A FEW FEATHERS  The Black Grouse - Alpha Edition, a new blended whisky. It is a richer, smokier expression of the award winning The Black Grouse. The Alpha Edition will be launched early next year.  The Alpha Edition stands out from the crowd. WHY? Alpha Edition; a perfectly balanced blend that is rich at first taste, before giving a powerful smoky finish. The Black Grouse, with its rich, sweet and gently smoky characteristics, was launched to wide acclaim in October 2007. The aim of this new blend is to build on this success and deliver a whisky for consumers who enjoy an even richer, smokier taste.  According to Helen Potter, Innovations Manager for The Famous Grouse: “This is a brilliant example of the art of blending to create a true balance of flavours. On first taste it is rich and sweet, before layers of smoke reveal themselves. Something truly special which will appeal to Scotch whisky, bourbon and rum drinkers keen to explore a richer, fuller version of The Black Grouse.”  SEE PRESS RELEASE & tasting ON THE ALPHA  A sample has been delivered to Paul (Angels) in his Perth office – just a mile or so from Erdington HQ. Both Angels and MCLEANSCOTLAND have a very good relationship with Erdington and are very happy to “show off” this excellent new dram.

We have taken this bottle on many whisky tours with us from April until end of July, all who tasting this were quite (pleasantly) shocked, how good the blend is, 100% like!

The Scottish Government’s ‘Safeguarding Scotland’s Resources’ is proposing ambitious targets to cut Scotland’s total waste by 5 per cent by 2015 and 15 per cent by 2025 A new lightweight bottle of The Famous Grouse was unveiled by Edrington at the consultation’s launch. The bottle, weighs just 340 grams marking a 14% weight reduction previously not thought possible. The new bottle is set to be rolled out across the UK this winter, which will save 587 tonnes of glass every year.

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The Famous Grouse, Scotland´s best selling whisky for 30 years, has launching the brand´s first premixed can (250ml 6% ABV). The product will contain The Famous Grouse perfectly mixed with cola, in a new handy format. This innovation is a significant extension to The Famous Grouse family, one which will appeal to the growing number of pre-mixed spirit consumers. The premixed can market has grown by 47 per cent and now represents a quarter of the ready-to-drink market. This new family member will be backed by investment from Maxxium UK, which is supporting the launch with a wide range of marketing activity from consumer sampling to in-store magazine promotions. J Sainsbury´s supermarket will be the first stockist from October.

THE FAMOUS GROUSE LAUNCHES CELEBRATION BLEND TO MARK 30 YEARS AS SCOTLAND’S FAVOURITE WHISKY

 The Famous Grouse is celebrating 30 years as Scotland’s favourite whisky and to mark this impressive milestone the Master Blender, Gordon Motion, has created his very own celebration blend, presented in a limited edition Wade decanter. Containing whisky from the year in which The Famous Grouse became Scotland’s number one selling whisky and carefully selected whisky from subsequent years, it is the first special blend created by Gordon Motion since he assumed the role of Master Blender. With fewer than 5,000 decanters available in the UK, exclusively available from The Famous Grouse Experience, this celebratory decanter is set to become a much cherished collector’s item for whisky enthusiasts and fans of The Famous Grouse. Made by world leading ceramic makers Wade, the decanter features three unique illustrations of the iconic grouse taking flight, painted by famous British wildlife artist Rodger McPhail.  The Famous Grouse Celebration blend is available to buy exclusively from The Famous Grouse Experience priced at £79.99. It is available to buy online at www.thefamousgrouse.com  via mail order or in person at the visitor centre’s whisky shop. The Celebration Blend is only available through the distillery and was brought out to celebrate 30 years as the no. 1 selling whisky in Scotland.   GORDON MOTION (shown below)

WORLD’S LARGEST BOTTLE OF WHISKY

 

 

As countless world records have been broken in London this month a new one has been awarded north of the border as The Famous Grouse unveiled a 228 litre bottle of its blended whisky – the largest bottle of whisky in the world. Scotland’s favourite whisky was awarded the Guinness World Record by an official adjudicator in front of fans at the brand’s birthday celebrations yesterday (Sunday 12th August) - having exceeded its target of 200 litres comfortably. The bottle stands at an impressive five feet five inches tall and holds the equivalent of 9,120 drams of whisky. It took three hours to fill the enormous bottle with help from a number of VIP guests including Paul of Angels whisky club, who poured bottle number 45 into the large bottle, bottle 45 took is a significant number for Paul, it was the 1745 uprising that is remembered for Bonnie Prince Charlie's attempt to take back the crown of Scotland, that failed sadly, this record day was achieved!. The bottle will now sit proudly on permanent display at The Famous Grouse Experience for visitors taking a tour at the distillery to see. The bottle has travelled over 1,200 miles from Svetla, a town near Prague, where it was handmade by Czech glass manufacturers BOMMA. The Czech company were commissioned by The Famous Grouse as the only people skilled enough to make a hand-blown bottle of this size. Glen Gribbon, Director of The Famous Grouse, commented: “We have been gearing towards this momentous day for a long time and it’s been extremely nerve-wracking for all involved. We are so thrilled to bring this record to the home of Scotch whisky and are relieved that it’s now official – we have the biggest bottle of whisky in the world! “The bottle will now be displayed at The Famous Grouse Experience so fans can visit and see the bottle for themselves.” The record was awarded by an official Guinness World Record adjudicator as the brand marked its 107th birthday and The Famous Grouse Experience celebrated 10 years since opening at Glenturret Distillery, Scotland’s oldest and most visited distillery. The Famous Grouse takes the world record from Jack Daniel’s who entered into the Guinness World Record Book last year by producing a 184 litre bottle.